2009년 11월 20일 금요일

Pepero Day, 11 November

November 11 is Pepero day in Korea


Pepero (빼빼로) is a cookie stick, dipped in chocolate syrup, manufactured by Lotte in South Korea since 1983.
Pepero Day is an observance in South Korea similar to Valentine's Day. It is named after the Korean snack Pepero and held on November 11, since the date "11/11" resembles four sticks of Pepero. The holiday is observed mostly by young people and couples, who exchange Pepero sticks, other candies, and romantic gifts. Lotte denies starting the holiday and instead states that they noticed a bump in Pepero sales around November 11th and after continued popularity they decided to then encourage the holiday with special gift boxes and other promotions. Some consider it to be a contrived holiday and some teachers have encouraged children to exchange healthy snacks to help combat obesity.






This picture is Famous Pepero's photo from 1983
The original Pepero has regular chocolate taste but there are several flavours these days


According to one story, Pepero Day was started in 1994 by students at a girls' middle school in Busan, where they exchanged Pepero sticks as gifts to wish one another to grow "as tall and slender as a Pepero".

From one day, Pepero day became sepecial day to youngers.
So, today I also gave Pepero to my coworkers and they thanked me :)
Someone wondered Pepero day is only for lovers.
Actually, not only couples but also families and friends give Pepero to each other lately.
Pepero day is commemorative day to us these days.

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